As a blogger you start off with zero traffic. Only you and your mother are visitors to the site and you are hoping and dreaming for that real visitor. Then when you get one visitor you want another and then you’re dreaming about getting a thousand visitors a day and then the expectations grow and grow.
But you also look forward to the “one hit wonders” and this means one stand alone post that brings you more traffic than any other.
Take My Weight Loss Dream as an example:
It has had nearly one million visitors since it started and there is one post that brings in more than 6000 visitors every month and has done since I wrote the post.
I have many other posts that generate 1000+ visitors a month that are aged thanks to good SEO positions but nothing compares to this top post.
And this post can be read here and was originally posted onto the blog on the 15th of February 2015 and since then it has generated more than 250,000 visitors to the site. Meaning that 1 in every 4 visitor has come in on that page!
But from what I have read online this has happened to a lot of people. We are told that if we want to achieve results that posts must be 2000 words and over to have a fighting change in the serps, but what if it is that post that you don’t expect to do well, then does?
The same can be said for any of my top 10 traffic posts. They are lucky to get good shares and go sticky a lot on forums and on social media and the best thing about them are that they are monetised.
Back in 2009 I wrote a post on my blogging site that I had at the time, it told people of the best people to follow on Twitter for business that would follow you back. These were people with decent followings and it took me about an hour to write.
It took off really well and got me fantastic SEO positions even though I didn’t know much about search engine optimisation at the time. For the first year of the blog it generated 90% of my traffic and do you know what I did with that traffic?
I wrote an ebook on how to use Twitter to promote your business and it sold thousands of copies and got me my first email list.
So if you find yourself in a situation where you get your traffic from an unexpected post, then do something with it. Make sure it is monetised in a way that it will bring you a long term income. Create a product around it, sell advertising on it, improve the post, link to other content, or whatever you feel is most relevant based on the content.
For example if it is a healthy vegetarian recipe, then bring out a veggie cookbook and sell it on the Kindle and link to it from your post.
If you have a closer look at my highest traffic post on my blog you’ll see:
- It is monetised with Adsense
- It has a call of action to join my mailing list
- It links to follow on posts
- It invites people to sample and buy my tomato sauce cookbook which is based around the content of the post
Now its over to you……have you got a high traffic post? If so how is it bringing in money for you? If not keep at the daily blogging and make your posts interesting, then I can guarantee that at least one of your posts will be taken on and will go viral.
And if you can make one go viral who says you can’t achieve this again with another 10 posts? Or even another 100? What if you had 20 posts each bringing in 5000 visitors a month? This would mean that you would now have a high traffic blog with 100,000 monthly visitors, doesn’t that sound amazing?