Unless you have been a weight loss blogger for a considerable amount of time I am sure you find blogging terms confusing, as I sure have over the years!
I remember a few years ago failing a few of the job exams that appear on Odesk. It was part of their basic skills tests and it was all made up of phrases that as a manager you would never use. Such as FYI (for your information) and the code for doing smiley faces.
Once I got past the fact that I shouldn’t have to have this rubbish in the exam and that I am old fashioned and didn’t know text speak it made me laugh how old fashioned I am for my thirty something years!
I remember believing for years that LOL meant lots of love and not laugh out loud but I got there eventually.
Thankfully as far as internet marketing goes they weren’t a big thing when I started and it was easy to get used to them – but I know its not that easy for everyone!
I have decided that as I am at the end of my weight loss blogging challenge (part 1 of it finishes tomorrow) I would share with you 20 terms that baffle the majority of newbie visitors to weight loss blogging.
Then next time you are on a technology blog and they use a strange phrase or abbreviation you know what they are talking about.
Here is my top 20 blogging terms:
This means the amount of times your advertising unit is displayed to unique visitors and is based around a per ad unit ratio.
Therefore if you have three advert units running on your website and you get a new visitor that would be considered as three impressions not one.
RPM stands for revenue per mile. In other words how much money you make for every thousand visitors. Therefore if you have 1,000 visitors a day and you earn $20 a day then your RPM = $20.
What I love about RPM is that you can use it to increase your income and measure your monetisation without increasing your traffic.
#3 Fill Rate
A fill rate is not often known in the world of blogging. And has only come to the attention of bloggers in recent years as they try and improve their RPM.
Ad networks never mention to you before you sign up that they wont be able to display adverts 100% of the time and that this is just a partial thing.
If you have UK adverts running and a US person visits the site they may not have an advert to offer you and will instead leave the space blank-
For example if for every 1000 impressions only 600 of them are being displayed by advertising agencies this means that you have a 60% fill rate.
With anything below 75% you need to be looking at getting some ads to show up when your main ones are not being used.
CPM is otherwise known as Cost Per Mile. And it is often known in the advertising industry. If you are paying for advertising there is normally the option of CPM and cost per mile means the amount you will pay for advertisers for every thousand visitors.
If you have paid for 10,000 with CPM and the total cost is $10, this will mean that you have paid $1 per mile, or $0.001 per visitor.
It is easier to earn money via CPM than it is to pay for advertising through it. This is because the click through rate is often low but if you are bringing in a lot of traffic it is a great way to make money.
This then leads me onto cost per click otherwise known as CPC. This is the opposite of CPM and centres around paying cost per click instead of cost per mile. This basically means that you are only charged for advertising on every person that clicks on your banner and enters your website. Rather than paying a set monthly fee.
I like this because often when you are paying CPM you often end up out of pocket if the website has poor conversions on its traffic.
Whenever I have compared the two for the best results I have always had better traffic and earnings from CPC.
Now, you are probably wondering what I was talking about earlier when I mentioned CTR. CTR stands for click through rate. And this is often mentioned when people inquire about advertising. Many websites have a rough idea of what their click through rate is. In easy terms it means the rate you get when someone clicks through to your banner.
Therefore if you are advertising on a website with 1000 visitors a day and your 125 by 125 banner gets 100 visitors a day that means the click through rate is 10%. However to get a 2% CTR (which is often normal on blogs) you would get 20 visitors a day landing on your website via a site that gets 1000 daily visitors.
CTR is important because you could have one site with a high one that converts much better than somewhere else with twice the visitors but a much lower CTR.
CPA is another type of advertising and is better known as Cost Per Action and it is basically great for product sellers that are paying for advertising but rubbish for blog owners. It means that the cost only applies on a certain action. This could be selling a product, getting someone to fill in a survey, or having someone join a mailing list. The compensation to the blog owner is often higher than with CPC & CPM but the downside is that there is a lot of CPA fraud and as a result you can get a very raw deal.
As the product owner though it’s a great way to make some extra money and get someone else to build your mailing list for you!
#8 Page View
A page view is often known among the daily visitors that you have to your website. It means how many times you have had one of your pages viewed. It is not unique visitors so if 1 person stayed on your website for an hour and visited 10 pages they would be considered as 10 page views.
SEO is often a confusing concept and basically means getting your content on the front page of search engines. Whether this is Bing, Yahoo, and Google or even via forum searches.
The British know it as search engine optimisation where as the Americans know it as search engine optimization.
It is one of the best things you can do for a blog as the Google traffic can not be beaten and the conversion rates are fantastic.
#10 Keyword Density
This is another SEO term and refers to how many times your main keyword phrase you are using in an SEO article is mentioned.
For example if you mention the keyword 10 times in a 1000 word article this would mean that the keyword density would be once per hundred words or 10%.
Many places will not accept a keyword density above 2% and whenever I do content it is around the 1% mark.
To reach a 1% density you would need to have your keyword or keyword phrase mentioned 10 times in a 1000 word article or 5 times in a 500 word article.
#11 Long Tail Keywords
This is another phrase that many people that are new to SEO don’t understand. It means a keyword phrase rather than a single word. So if you are targeting “weight loss blogging” this would be considered as a long tail keyword, rather than “blogging” which would be considered a keyword.
#12 Anchor Text Links
Many people still look at me like I am an alien when I mention anchor text, they just don’t understand what I am talking about!
Basically it is the hyperlink of keywords linking to another website or webpage like this one that links to the home of Weight Loss Bloggers. This of course is a rather long one but I am sure you get the idea!
If you are under 25 I am sure you will have no problem knowing what a #hashtag is. Basically just like this #phrase it is a phrase of word used without spaces after the # key such as #blogging #SEO and #Twitter.
It came around when Twitter did and now you will often see a #hashtag flash up on television programmes to help them increase their brand through social media.
Is probably one of the more simple abbreviations and means social media marketing. Or in other words…..using the power of the likes of Facebook, Twitter, Pinterest, Google+, Linkedin and Instagram to drive a lot of traffic your way!
Its always a good idea to have a social media marketing plan up your sleeve so that you can take full advantage of what social media has to offer your business.
#15 Above The Fold
Above the fold is often known in the advertising world for those that are buying paid ads. If an advert is above the fold it means that when a user views your website any content that they see when they enter your website without having to scroll down is above the fold.
Anything where they have to scroll further down is considered below the fold.
Many CPM advertising networks will not accept advertising from people where their placement is below the fold.
#16 Alexa Rank
The Alexa rank is the global (international rank) that Alexa grants a website based on the amount of visitors and the content they have on their website.
Usually when you start out you’ll have an Alexa rank as “unranked” then as you work on your site (you building your website is considered a regular visitor) and as you add content this figure will improve.
It ranks every site that is on the internet with Google & Facebook often fighting over the number 1 slot with lots of other top sites in the top 100 such as eBay, IMDB, Amazon and Twitter.
If your website has a global rank of 100,000 that means that out of all the websites occupying a spot on the World Wide Web you are 100,000th on the list. When I look at what I would consider a successful weight loss blog to be in and making a profit I would say that its important if it ranks in the top 600,000 websites in the world.
#17 Authority Site
A website that is considered an authority site is one that is taken seriously online. One that has regular content coming into it, one that has regular traffic and one that doesn’t spam and doesn’t follow black hat search engine optimisation methods.
By regularly updating your site with unique content you would soon be considered an authority site and its websites that don’t offer regular unique content that fail to be known as an authority site.
For example – I know of many blogs with regular traffic and unique content but they lack an Alexa rank because they are up and down with how often they update the website.
#18 Black Hat SEO
I read about black hat SEO all the time and many people don’t understand what it means. Basically it is naughty search engine optimisation. Ways to trick Google with your SEO methods to get to the top of the search engines.
Over the years Google has removed websites (or moved them down the search engines) that fall into this bracket.
Plus in my opinion it is not worth the hassle if you get caught!
White SEO as it is called is what people call the normal everyday SEO that Google likes that is natural and normal. Then you may have also heard of grey hat SEO and this is simply the search engine optimisation that is in the middle.
It is not bad but it is not good either!
#19 Passive Income
This is one of the best terms that any blogger should learn. Though it is also a bit of a grey area too.
Passive means income that you can make while you sleep, while you eat, while you go out and get drunk, while you are cooking dinner and so on. An income that doesn’t require you to be working while you receive it!
Though I consider passive income to be a very grey area because you could call Adsense on a blog to be passive but what work did you have to do to bring traffic to it to make it passive?
Well that’s the question and I would consider advertising on blogs to be mostly passive and income from consulting to be considered as non-passive but it depends how you look at it.
I am ending with the word that I get the most questions asking me what it is! Bots are non-human visitors to your website. They are machines crawling your website some of them are good; some of them are not so good!
For example you want the Google bots crawling your website as that is increasing your SEO positions and you want them to crawl you all the time. Which they do and it doesn’t affect your website at all.
There are other bots too that you want to keep an eye on such as spam bots and hacking bots that are trying to take over your website. And when you first look into bots it is often a huge surprise when you see how much bot traffic you actually get.
We monitor ours on a daily basis and find that 75% of traffic is bots and even though we generate 1600 visitors a day through genuine traffic the bots take up an extra 4800 hits a day.
So there you have it, a learning curve in abbreviations and things that make sense to the seasoned blogger but for those of you just starting out it can be a nightmare trying to get your head around it all.